Physical stores are under threat of becoming almost obsolete because of the growing trend of online shopping. People don’t want to spend hours just going to a shop, talking to a merchant, then going back home. But there’s still hope for the physical store, and there are ways, both simple and profound, to selling the appeal. Check out these different innovations to bring back the love of the present and physical:
Make It Cozy
Sometimes, you have to lull your customers into a feeling of peace and restfulness before you can convince them to make a purchase. This is true for many cafes and pastry shops that offer a particular environment for their clientele. You can invest in a homey, rustic look with your own gas fireplace installation in your home in Salt Lake City. You can also go for chic and upbeat by your choice in music, such as French new wave or Japanese lo-fi.
Clean Up the Front
People don’t like going into or leaving dirty places. An unkempt storefront is enough to discourage a potential buyer, more so when food or clothing is involved. Even if you have a relaxed, chaotic atmosphere inside your store, it’s best to give the outside a more orderly treatment. Fix your lights, keep your windows squeaky clean, and replace any wilted flowers or bushes. You might also want to put a bench or two outside in case people need to wait or detach from the atmosphere.
Collaborate with Artists
If you are selling a particular product or product line such as clothing, art supplies, and food products, it can be wise to talk to local artists and creators for collaboration. Granted, it can be difficult to find a happy medium when it comes to what you want and what they can provide you. However, don’t forget that a good partnership requires reciprocity. Ask them what they need from you and be honest if that’s possible. Respect their needs and understand that these creators have devoted their lives to the craft.
Choose Your Colors
Sometimes, it’s the subtle details that make all the difference. Color plays an important aspect of your shop, and it can push back or pull in your buyers. Work on a color theme for your company and apply it to the shop. If you’re selling clothes, make it a clean, lightly washed pastel color to make the dresses stand out. If you’re selling flowers, plants, and high art, deep-toned, earthy backgrounds work marvelously.
Reeducate Your Staff
With all of these factors, there’s still one aspect that could make or break your sale. Bored, rude, and indifferent staff can discourage a customer faster than any other flaw. Because of this, you should hire people who are dedicated to being efficient, treat them with respect and deference, and pay them their minimum wages at least.
Yes, the modern world has many challenges for the physical shop. However, you can still find so many new opportunities to grow and become a leading force in your area. Clean up your front, make it inviting inside, and reach out to the best collaborators and staff.
